Privacy Policy

Last Updated: November 24, 2025

Lovia Fashion operates this store and this website, including the data, content, features, tools, products, and services to provide you, the customer, with a curated shopping experience (the "Services"). Lovia Fashion utilizes Shopify technology which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or when you communicate with us through any other means. In case of conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge having read this Privacy Policy and understand how your personal information is collected, used, and disclosed, in accordance with what is established in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we refer to any data that identifies you or can be reasonably linked to you or another person. Personal information does not include data collected anonymously or that has been de-identified, so it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information — including inferences obtained from such information — depending on how you interact with the Services, where you reside, and what applicable law permits or requires:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card numbers, debit card numbers and financial accounts, payment card information, financial account data, transaction details, payment method, payment confirmation, and other payment-related information.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including items you view, add to your cart, save to your wishlist or purchase, return, exchange, or cancel, as well as your previous transactions.
Communications with us including information you provide to us in your communications with us, for example, when submitting a customer service claim.
Device information including information about your device, browser or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, such as how and when you use or browse them.
Sources of Personal Information

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or provide your personal information to us through any other means.
Automatically through the Services including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
From our service providers including when we hire them to enable certain technology or when they collect or process your personal information on our behalf;
From our partners or other third parties.
How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Provide, personalize, and improve the Services. We use your personal information to provide you with the Services, which includes fulfilling the contract entered into with you, processing your payments, managing your orders, remembering your preferences and items of interest, sending you account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews, and offering you a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising, and promotional communications via email, text message, or postal mail, as well as displaying online ads about products or services on the Services themselves or on other websites, even based on items you have previously purchased, added to your cart, or other activities performed on the Services.
Security and fraud prevention. We use your personal information to authenticate your account, provide a safe shopping and payment experience, detect, investigate, or take action against potential fraudulent, illegal, dangerous, or malicious activities, protect public safety, and ensure the security of our services. If you choose to use the Services and register an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or other information with anyone.
Communications with you. We use your personal information to provide customer service, respond to your requests, deliver services effectively, and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal proceedings, including requests from law enforcement agencies or government authorities, as well as to investigate or participate in civil discovery processes, potential or actual litigation, or other contentious legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. Such circumstances may include:

To Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, order management, and shipping).
With business and marketing partners to provide marketing services and display advertising to you. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to instruct us not to share information about you for personalized advertising and marketing purposes, based on your online activity with various merchants and websites.
When you instruct, request, or otherwise consent to the disclosure of certain information to third parties, for example, to send you products or through the use of social media widgets or login integrations.
With our affiliates or, generally, within our corporate group.
In connection with a business transaction, such as a merger or insolvency process, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or other similar requests), to enforce the corresponding Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or other people.
Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access and use of the Services, in order to provide and improve the Services for you. For the purpose of providing and improving the Services, the information you submit to the Services will be transmitted and shared with Shopify and with third parties that may be located in countries different from yours. Furthermore, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with the Shopify platform itself. To offer these advanced features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with the Shopify platform itself. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of such information for these purposes. For more information about how Shopify uses your personal information and about the rights you may have, you can consult Shopify's Consumer Privacy Policy . Depending on where you reside, you may exercise certain rights regarding your personal information here Link to Shopify's privacy portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms managed by third parties. If you access links that direct to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms and conditions. We do not guarantee nor are we responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information they contain. The information you provide in public or semi-public spaces — including what you share on third-party social media platforms — may also be visible to other users of the Services and to users of those third-party platforms, without limitations regarding its use by us or by third parties. The inclusion of such links does not by itself imply any endorsement of the content of those platforms or their owners or operators, unless expressly indicated in the Services themselves.

Children's Data

The Services are not intended to be used by minors, and we do not knowingly collect personal information from minors under the age allowed by applicable law in your jurisdiction. If you are a parent, guardian, or legal guardian of a minor who has provided their personal information to us, you may contact us through the details provided below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge of "sharing" or "selling" (as defined by these terms in applicable law) personal information of persons under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or infallible, and we cannot guarantee "absolute security." Furthermore, any information you send us may not be protected during transmission. We recommend that you do not use unsecure channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on several factors, such as the need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may deny your request when permitted by law.

Right of access. You may have the right to request access to the personal information we hold about you.
Right to deletion. You may have the right to request that we delete the personal information we hold about you.
Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option found in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise any of these rights in the places indicated in the Services or by contacting us through the contact details provided below. For more information about how Shopify uses your personal information and about the rights you may have — including those related to data processed by Shopify — you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before accepting a request submitted by a representative, we will require that they provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable time, as established by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us through the contact details indicated below. Depending on where you reside, you may have the right to appeal our decision by contacting us through the contact details indicated below, or to file a complaint with the local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCC) or any equivalent contract issued by the competent authority of the United Kingdom, as applicable, unless the transfer is made to a country that has been recognized as ensuring an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy occasionally, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will publish the updated version of this Privacy Policy on this website, update the "Last Updated" date, and notify of changes as required by applicable law.

Contact

If you have any questions about our privacy practices or about this Privacy Policy, or if you wish to exercise any of your rights, call us at , email us at support@lovia-fashion.com, or contact us at Laan van Westenenk 4, Apeldoorn, 7336 AZ, NL